Welcome to the professional journey of Mr. O'Leary, a trailblazer in sports and entertainment marketing, a visionary brand architect, a dynamic entrepreneur, and a strategic business thinker. His unwavering goal is to craft brand and property solutions that not only drive sales, but also foster preference, raise awareness, and deliver sustainable returns on investments and objectives. Drawing upon a wealth of experience advising some of the world's most influential sports properties and blue-chip brands, Mr. O'Leary specializes in engineering and manufacturing omni-channel marketing platforms, orchestrating dynamic campaigns, and crafting turnkey corporate sponsorship blueprints.

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Over the past 15+ years, Mr. O'Leary has honed his skills as a seasoned business development and integrated marketing professional, working with industry-leading agencies and thought leaders. This experience and knowledge have uniquely positioned him to spearhead marketing and corporate partnership endeavors for the United States Polo Association (USPA). During his tenure, Mr. O'Leary achieved significant milestones for USPA, including an innovative broadcast and digital distribution approach that laid the groundwork for Global Polo TV and USPA's Polo Network. He also spearheaded a "refined adrenaline" brand strategy, forged crucial corporate and strategic marketing relationships, amplified the organization's social media presence, bolstered PR and communications outreach, and orchestrated a highly successful national sponsorship program.

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In 2015, Mr. O'Leary chose to take on the challenging role of Managing Director at the Oak Brook Polo Club, one of the world's most historic and venerable polo clubs. His mission was to rejuvenate the club's image and prominence while navigating intricate local politics and a fragmented polo community. After eight successful seasons, Mr. O'Leary accomplished his mission, reigniting interest in Oak Brook Polo and achieving record attendance and revenues through ticket sales and sponsorships. Furthermore, he played a pivotal role in the establishment of the Chicago Polo Association, which governs and organizes polo competitions throughout Chicagoland. In 2021, he assumed the role of Chairman for the organization.

 

In 2018, Mr. O'Leary founded Laoghaire Partners, a parent organization overseeing a diverse portfolio of sports marketing ventures, event properties, and humanitarian initiatives, all driven by his passion for sports, volunteering, and entrepreneurship. One notable endeavor under this umbrella is Outside The Boards, an agency dedicated to advancing the sport of polo, established in 2020. This agency has had the privilege of providing consulting services to polo clubs and teams and representing some of the nation's top professional polo players. Additionally, "Outside the Boards" is the name of the pioneering polo-themed podcast hosted by Mr. O'Leary, which has garnered over 10,000 listens to date.